Yo Reader,

Around covid time, when the virus was strong but our emotions were weak, when we weren't allowed outside except to exercise, when we were expected to wear masks even while showering, when shaking hands would send you straight to jail, when people were making sourdough or other shit like that....

Facebook groups were kinda killer.

Yeah I said it. We couldn't socialise anywhere else, so those groups (especially industry specific ones) became a place to get that social hit we were all lacking.

I was spending time in a few industry specific groups just being my usual charming self: trolling people, giving advice when people needed it, and making friends. Some of which (or is it whom?) I still talk to today.

But of course, since these were industry groups, they'd also have a bunch of people in there trying to sell their shit to everyone else. And to be fair, not all of those people were bad. But some definitely were.

I wanna tell you a story about a guy, let's call him.... Mike (cause that's his name).

Mike had some really fire content. He used to talk about how to sell your service, did loads of videos, ran a little coaching group, had digital products, and would generally just be... everywhere.

Everything he said sounded effective and correct (mostly). And that was kinda rare in the Facebook groups back then.

But there were little things that would bother me about Mike.

Automation wizard lizard

Okay, so first I need you to cast your mind back to the ancient times that I'm talking about. Stuff like ChatGPT or Claude and AI in general weren't a thing. Instead, the now AI bros, were all into Zapier (and NFTs lol).

Remember Zapier? When it came out, everyone said if you don't use it, you'd be wiped out by someone that does. They've never said that about any other technology, ever 👀

Anyway, Mike went HARD into Zapier. He was automating almost everything, and recommending everyone do it.

But when you automate shit, you need to be careful and think about edge cases. You need to have amazing attention to detail and foresight, so that you set it up properly.

Cause otherwise you'd have weird broken posts being posted to your social media. Constantly. Just like Mike.

And when people sign up for stuff, you'd send them the wrong (and broken) emails. Just like Mike.

And- never mind, you get the idea. Mike was no automation wizard, even though he'd be raving about how important it was to use and how much time it was saving him.

But the amount of shit he was getting wrong was insane.

Of course, Automation can be tricky to set up right. So maybe we give Mike a pass on that one.

Oh COME ON

Mike used to launch offers for digital products every now and then. I think his main thing was teaching web designers how to sell a marketing funnel to their clients.

In 2026 that's considered passé, but back in 2018/2019 that shit was still relatively popular.

So, Mike launches a new offer. And I mostly like the guy, so I check out his sales page.

But... damn.

Typos. Broken layouts. Really ugly design. Wannabe guru vibes all the way down the page.

It was... bad. And this guy was trying to sell to web designers?

I didn't buy (obviously), but other people did. And the complaints about his products... yeah it wasn't good.

Good enough is NOT good enough

Mike's stance on all this shit was to launch stuff when it's "good enough" rather than waiting for it to be perfect. And he'd rely on the strength of what he was actually saying to carry it through.

And I get it, and agree with the sentiment, but Mike was messing up a bit.

See, "it's good enough" is advice intended to get people started. It was so perfectionists wouldn't sit on something wayyyyyyyyyyyyy longer than necessary. And it was intended that you actually knew where the "good enough" bar was and your stuff was higher than the bar.

Mike wasn't new to any of this stuff. He'd been around, and made decent money teaching. He even had a team (supposedly).

At that point, you'd expect some quality control. You'd expect some effort and care put into his stuff. For someone at his level, the bar was a lot higher. And Mike didn't even need to bend backwards to limbo under it.

Mike today and what he did wrong

I know its easy to think a story in an email is just a story, but this is totally legit.

Mike's a real dude, he went through a whole bunch of shit personally and within his business (probably cause he spoke a bigger game than he played), and the last I heard he was reselling Go High Level (ewwwww).

In order to sell your expertise, people need to trust you have it in the first place.

It's easy to think typos don't matter. Than design doesn't matter. That shit being broken isn't the biggest deal. And to a certain extent, it's not. Making a mistake here and there is human and forgivable.

But keep in mind people can't judge the quality of what you do based off what's in your brain, they can only judge you off what they can see. And what they see is your social media, your website(s), your content, your emails, etc. And if all of that has continuous typos, or it's broken, or it looks cheap, or it shows zero attention to detail, naturally people think:

It shows a general lack of respect for your audience. And when that happens, trust in your expertise declines. And then you're off reselling Go High Level like some shmuck instead of providing an actual service or selling your own products.

You don't want to be reselling Go High Level like some shmuck do you? DO YOU? (say no, have some self respect)

The real lesson

I'm NOT saying everything needs to be perfect. You don't need an expensive website, or to never make a mistake, or have amazing production value in everything you do.

Fuck no.

What I'm saying is when you start out, your focus should be on getting your content OUT. If your perfectionism is holding you back from moving forward, that's a problem. At that stage, find what "good enough" is for your level, and make sure you're there. It's usually much sooner than you think.

But then as you grow, as you learn, as you get better, as you build an audience.... that bar of "good enough" will rise.

Keep improving and growing. Show your audience you give a shit about them, and respect them enough to put effort and care into your stuff. If you do that, odds are very good you'll keep their respect and continue to grow.

If not, go high level is waiting LOL.

Cowabunga,
Nick Gulic